Our mission is to Modernize Motorsports

Trackside was created to solve the biggest problems in motorsports.

Paper waivers and out of date printed spreadsheets result in long lines and clunky front-gate processes. Lost paperwork and struggling to hear to PA announcements also add to the frustration at events. Trackside founder, Jason Kennedy, thought at one of his own events in 2015, “I know there is a better way.”

Having worked as a senior technology leader in Corporate America for 20+ years, Jason delivered countless successful enterprise technology initiatives at a global scale. Jason decided to put his talents in technology to work to modernize his true passion; motorsports.

It started by bringing Trackside technology to his high-performance driver education company, AutoInterests, in 2015. Now the solution has been field-tested and proven across hundreds of events for more than 5 years, Trackside is available to help other motorsports organizations run better events and make positive participant experiences all while improving profitability with enterprise-grade technology!

Trackside has been refined to provide seamless event management, marketing, and ticketing that makes event experiences better for participants and event organizers. Today, Trackside is used by top motorsports organizations and consistently delivers value through efficiency, communication and streamlined processes.

Today, the Trackside team combines seasoned technology and motorsports professionals to deliver world-class, affordable, technology solutions to modernize motorsports.